My first experience on the website of Groupon came when typed your e-mail address and quickly taken to a page where I could get "$ 25 for up to $ 50 for a full Grooming session on dog ******* Pet Grooming". Additional offer was much more appealing, because I don't own a dog-$ 15, for $ 32 on the tea bars from a local shop.
Side of these stores came Groupon's promise for their users: "nothing is more important than for us to treat our customers. If you ever get the feeling that you are disappointed in the group, call us and we will return your purchase-easy. "
Maybe it's this simplicity and great discounts, which made the group one of the most popular and one of the fastest growing sites on the Web. However, you cannot underestimate the simple power to offer something that is local and the user is readily available.
But it is too easy, we must look deeper. Actual performance for the group, and Web sites, is not only the local shops, but the simple efficiency of list building.
The driving force behind the Groupon property is a list of the building. Plain and simple. A list of customers ready to buy is priceless and everyone involved knows it. In particular, in the event that these customers will come back again and again, even after the discount or the agreement is ready.
GroupOn is only an introduction to the parties. The party, which continues to be in the future, if a service or product is high quality and offer the people know what they're doing. This first impression, and the Introduction is worth the price for the merchant because of this contact. Many are ready and willing to write off the short-term costs for long-term gains.
Again, it's a lot of these lists, which are built, which allow you to group. In addition, everyone comes out happy, large customer and dealer gets a repeat customer, who more than shops offer. GroupOn is a great marketing strategy for the business or company.
Google appears not too happy with all this and even tried to buy a Groupon for 6 billion and has not been accepted. He says now that Google is planning its own program, called "Google offers" which is essentially the same as a group. Maybe Google is thinking strategically, they need more Facebook like a House on fire.
Basically, everyone has to realize every popular social sites like Facebook, it's really a list building program. A list that is over half a billion strong and still. There are a lot of value in a list with these numbers and the market reacted with investment capital and interest.
Group took power list building and spread to power 100. In other words, the Group has made a list of building local traders, and it is the actual service, which sells group. Not that there's something wrong with this practice, a list of buildings should be the main objective of the activities of online or offline.
Collecting a list of purchases of customers is an important business asset that will pay dividends for a long time in the future. Creating lasting relationships with such customers should be as high on its agenda, mainly because the quality of this relationship will largely determine the profitability of your list.
Regardless, should be looking at sites like GroupOn and see how effective list building contractors and managers may actually be for their marketing. These products should also be using the same strategy to build their own lists and grow their business. Follow the Groupon property is an example and list building will also reward you more ways than you can imagine. Just to list.